Visualitzant per matèria "Opinió pública"
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Análisis de los comentarios de los usuarios en la prensa española en el debate de ‘Ley Wert’
(2014)La opinión de muchos lectores de prensa digital española se expresa en los comentarios. El artículo es un estudio de las reacciones emitidas por los lectores a propósito de la propuesta de la Ley Wert ... -
Beyond the Votes: A European Perspective on the Use of Public Relations to Legitimize Authority in Obama’s Campaign
(2011)In political campaigns in Western society, there are many examples of public relations being behind opinion leaders in getting grassroots committed to a candidate; Obama’s campaign was one example. ... -
Managing content in cross-cultural public relations campaigns: A case study of the paris terrorist attacks
(2017)This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms ... -
Political Engagement Principles as the Basis for New Regional Self-Determination Processes in Europe: The Case of Catalonia
(2014)The U.S. presidential campaign in 2008 signified a change on the paradigm of how the political parties deal with local communities. This means that grassroots techniques arose as a key factor for the ...