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Indirect translation in advertising: the case of Estrella Damm
(Perspectives, 32(5), 833-848, 2024)The Catalan brand Estrella Damm (a beer produced in Barcelona) is very popular for its summer advertisements. The ‘Mediterràniament’ commercials (2009–2021) reinforce the Mediterranean culture through ... -
Is transcreation another way of translating? Subtitling Estrella Damm’s advertising campaigns into English
(Íkala, Revista de Lenguaje y Cultura, 28(2), 2023)El actual panorama de la publicidad internacional ha llevado a un nuevo perfil en la traducción publicitaria en la figura del transcreador. Esta aboga de manera explícita por la creatividad y la ... -
Preliminary insights into gut microbiome shifts as screening proxy for MASLD disease progression
(Scientific Reports, 2026)Metabolic Dysfunction-Associated Steatotic Liver Disease (MASLD), a metabolic syndrome with chronic excessive non-alcohol related triglyceride accumulation in liver cells, is characterised by a gradient ... -
Inequalities in intersection. Media representations of women at the Spanish/Moroccan border
(2020)We analyse the media representations of women at the Spanish-Moroccan border. We will compare those of cinematographic works that have given them a central role in the story and that operate via ...