Listando por materia "Patrocini esportiu"
Mostrando ítems 1-5 de 5
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A framework of how sponsoring esports benefits brand imatge
(2021)The purpose of this research was to identify the elements that facilitate or lead brands to acquire an improved brand image as a result of sponsoring esports. A conceptual framework was created and ... -
A Model of the Threats that Disreputable Behavior Present to Esports Sponsors
(2021)Both esports sponsors and academia are not aware of how disreputable behavior in the esports scene can negatively affect their brands. Hence, this research aimed at identifying which types of disreputable ... -
El patrocinio solidario en el fútbol español. El caso de la Liga BBVA: de lo global a lo local
(2016)El FC Barcelona, el Málaga CF y el Granada CF son los tres equipos que, en la temporada 2013-14, desarrollaron estrategias de patrocinio solidario en la Liga BBVA. El objetivo de este artículo es ... -
Pla d'esponsorització per l'UniRaid 2023
(2021-05)Aquest Treball de Final de Grau és un Pla d'esponsorització per a la participació en l’UniRaid un raid solidari per estudiants al Marroc El treball consta d’una part d’anàlisi, on s’ha analitzat ... -
What is the next step? The champions league clubs and their sponsors. From Bwin to Qatar Sports Investment
(2013)European Champions League has become one of the most important sporting competitions in the world. For this reason, many firms want to associate their brands with the organizations which take part in ...