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Browsing by Subject "Cosmètics"

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    • Consumer–brand relationships within the luxury cosmetic domain 

      Charlotte Hodge, April; González Romo, Zahaira; García Medina, Irene; Fionda-Douglas, Antoinette (2015)
      Relationship marketing and practice has undergone a paradigm shift in recent years, becoming globally recognized and adopted. Yet despite this, empirical work exists in developing relational phenomena ...

    • Llançament d'un nou producte per la marca The Body Shop 

      Papaseit Suaña, Paula (2017)
      El projecte final de carrera que desenvoluparé està relacionat amb la cosmètica natural. Sempre he tingut clar que l'àmbit/sector al qual em voldria dedicar es el de la cosmètica, fent el TFG d’aquest ...