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Browsing by Subject "Empreses -- Màrqueting"

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    • The role of Facebook as an interactive communication device for business 

      García Medina, Irene; Pereira Correia, Pedro Álvaro; González Romo, Zahaira Fabiola; Contreras, Ruth S. (Ruth Sofhía) (2014)
      In the last century, the advances in technology have brought enormous changes for consumers, markets and marketing. From the early years of this century, information technologies have been invading ...

    • The importance of Facebook as an online social networking tool for companies 

      Pereira Correia, Pedro Álvaro; García Medina, Irene; González Romo, Zahaira Fabiola; Contreras, Ruth S. (Ruth Sofhía) (2014)
      Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and through empirical observation (interviews and questionnaires) and theoretical analysis ...