Visualitzant per matèria "Qatar"
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La construcción de la marca ‘Qatar’ a partir del deporte: ‘sports place branding’ y prensa deportiva catalana
(2013)Los grandes eventos deportivos se han utilizado con fines promocionales para los territorios desde el siglo XIX. En este sentido, la Copa del Mundo de la FIFA de 2022, que se celebrará en Qatar, ... -
The Use of Football as a Country Branding Strategy. Case Study: Qatar and the Catalan Sports Press
(2014)The main objective of this article is to analyse the sport place branding strategy of Qatar, a Persian Gulf country that is using the income from the commercialisation of its gas to create an economy, ... -
What is the next step? The champions league clubs and their sponsors. From Bwin to Qatar Sports Investment
(2013)European Champions League has become one of the most important sporting competitions in the world. For this reason, many firms want to associate their brands with the organizations which take part in ...