Listando por materia "Semiòtica"
Mostrando ítems 1-2 de 2
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Digital Eco-logy : Umberto Eco and a semiotic approach to digital communication
(2009)The objective of this article is to review a series of semiotic contributions to the new media, computer-mediated communication and human-computer interaction research, centring on the works of Umberto ... -
Online brands: Branding, possible worlds, and interactive grammars
(2008)This paper proposes to reflect from a semiotic perspective on the transformation that brands have undergone since the rise of the Internet. After a brief theoretical introduction to digital communication ...