Browsing by Subject "Terrorisme -- París"

Now showing items 1-1 of 1

Managing content in cross-cultural public relations campaigns: A case study of the paris terrorist attacks

Ginesta Portet, Xavier; Ordeix Rigo, Enric; Rom, Josep (2017)

This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms ...