Satisfaction in Local Sports Events: Elements of Destination and the Event

Abstract

Local sporting events have become tools for promoting tourism and the economic dynamisation of the places that host them. Knowing the exact profile of the athletes who participate in them, understanding their expectations and offering them satisfactory experiences is essential for reaping all the benefits that these events can bring to the destinations. In this sense, the aim of this study was to identify the elements of the destination and the event that most influence participants’ satisfaction. The sample consisted of 476 athletes who took part in outdoor sporting events in the region of Osona during 2019. 13 event-related and 24 destination-related elements were assessed by means of questionnaires. The results of the study showed the relevant role of the presence or absence of athlete fellow companions in the destination elements affecting athlete satisfaction. They also revealed that the quality of the journey, the professionalism of the organisation and volunteers, the implementation of environmental protection measures and the quality of the refreshment facilities are the elements related to the event that most influence the satisfaction of the participants. With respect to the destination, environmental and natural attractions and the environment and atmosphere were shown to be the most influential elements.