| dc.contributor | Universitat de Vic - Universitat Central de Catalunya. Facultat d'Empresa i Comunicació | |
| dc.contributor.author | Cots, Clàudia | |
| dc.date.accessioned | 2019-12-09T14:02:00Z | |
| dc.date.available | 2019-12-09T14:02:00Z | |
| dc.date.created | 2019-05 | |
| dc.date.issued | 2019-05 | |
| dc.identifier.uri | http://hdl.handle.net/10854/6085 | |
| dc.description | Curs 2018-2019 | es |
| dc.description.abstract | Since
2016 Toyota Motor Europe is offering a merchandise range to 30 countries
In
November 2018 I joined as accessories project manager and I am responsible for two car
models and all merchandising
During
these 7 months my main focus was getting to know the already existing processes and
getting to grips with the full job content
In
parallel, since the first day I started creating a roadmap to define in which direction
merchandise should go in order to increase sales and give a better service
The
first project given to me has been the creation of a merchandise collection for Toyota
C HR
I
found this to be the perfect opportunity to take my learnings from this development to build
my project This forced me to do a more deep dive in both the previous created collections as
well as the world of Toyota, leading me to create not only a new collection of merchandise but
as well this detailed road book covering my learning process
I
will be using some of the actual content of this project as a part of a presentation I will be
presenting at an event mid June to explain the future direction of our division and show for the
first time the Toyota C HR collection to the European markets | es |
| dc.format | application/pdf | es |
| dc.format.extent | 119 p. | es |
| dc.language.iso | eng | es |
| dc.rights | Tots els drets reservats | es |
| dc.subject.other | Automòbils -- Màrqueting | es |
| dc.subject.other | Marxandatge | es |
| dc.title | Toyota C-HR merchandise | es |
| dc.type | info:eu-repo/semantics/bachelorThesis | es |
| dc.rights.accessRights | info:eu-repo/semantics/closedAccess | es |
